Bookstore Business Plan	From the "Actual Business Plan Series - Part 2"

Table of Contents Executive Summary Our Mission Statement General Business Information Our Company Type of Business Ownership Our Products & Services What we will Provide Summary of Services Choosing Books for Our Initial Inventory Where to get the Product Publishing Houses Book Wholesalers Book Discounts Reference Tools Needed Product analysis Physical boundaries Location Company location/trading area The Internet & Bookstores Pros Cons Summary of Finding The Market Demographics Target Markets Strengths, Weaknesses, Opportunities & Threats Strengths Weaknesses Opportunities and Threats Marketing The Opportunity The Competition Current Marketing Objectives & Sales Projections Promotional Strategy - Promotion & Distribution Brochure Development Direct Mail Magazines Newspapers & Television Most Effective Marketing Areas Sources of Marketing Funds The Considerations Management Job Creation Direct Employment Indirect Employment Job Description Long Term & Short Term Employment Financial Projections Opening Inventory Dollar Amount Other Start-Up Expenses Preopening Capital Leasehold Improvements Furniture and Fixtures Equipment Appendices Book Wholesalers Book Jobbers Definitions of Bookselling Financials

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The Bookstore Business Plan Includes: An Actual Bookstore Business Plan (39 pages) for use in MS Word. 3 year Projected Income Statement for use in MS Excel. Balance Statement for use in MS Excel. Actual Start up Costs for use in MS Excel. Cash Flow Statement for use in MS Excel. Cost $35.00 for all files - no hidden fees

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